CN

GLP

Mainstream search engine layout

Project Background

In 2003, GLP started its business in China and is the largest modern industrial park provider and service provider in China. With the rise of the Internet in China, GLP has changed with the market environment and continued to build all channels online and offline. This program is only launched for SEO needs in the third quarter of 2019.

Execution Strategy

According to customer needs, we adopt the method of strong resource stable occupation + reasonable distribution of high-quality content, and at the same time assist SEO technical means, carry out SEO work in a planned and rhythmic manner, and achieve KPIs in the shortest possible time.

【Self-optimization and focus on netizens】

The internal and external SEO of GLP's official website, as the only and most authoritative user interaction port of the brand, steadily attracts customers on both ends of the search engine, and achieves precipitation and drainage.

【Search for a strong position】

Select long-term products under search engines, such as encyclopedias, telephones, maps, etc., for creation and maintenance

【Theme Writing and Distribution Matching】

Select search engines to focus on crawling sections such as Baidu (Knowing\Experience\Tieba\Wenku), Sogou (Knowing), 360 (Q&A), Co-Crawling (Sina Aiwen\News) and other products for content matching and distribution

【Technical support and stable ranking】

Technically optimized details such as keyword embedding, landing page deployment, internal and external friend chain layout, simulated clicks, anchor text frequency and other details to ensure SEO effects

content Of Execution

SEO in the official website-from Title to Meta, everything is fine

SEO outside the official website-seize the first place on the homepage + random position on the homepage

The search keyword "ProLogis" has high-quality positions on the homepages of Baidu, 360, and Sogou, among which Baidu PC accounts for 30%, which greatly enhances the popularity and reputation of ProLogis.

Encyclopedia optimization-a good place on the homepage, rich brand information

Optimize the content of GLP Encyclopedia entries, delete or modify related information, help users to query and understand the multi-directional information of GLP in the first time, and improve GLP's encyclopedia score.

Map optimization-the homepage is eye-catching, stable occupancy, easy for customers to find

Map promotion provides a wealth of query functions for public transportation and driving navigation, as well as a complete map function, which is convenient for users to better use the map and query detailed addresses, telephone numbers, bus routes, etc.

Content distribution, super brand communication power

Focusing on GLP-related keywords, with QA, PR and other forms to fill the Internet with high-quality content, increase the weight of presentation while improving word-of-mouth.

Execution Effect
100% complete project KPI

[Overview of performance data]

Baidu double-ended search keywords [ProLogis], the first three pages of strong relevant information accounted for over 80%; In the search results, Baidu dual-end has created 3 special areas, including 2 information areas and 1 video area; Sogou and 360 search engines search for keywords [ProLogis], and the relevant information is nearly 70%.

[Value-added effect]

The Zhihu area appears on the homepage of Sogou search results, and the space-occupying effect is obvious;

The Q&A publishing effect is good, and the user interaction comments are positive, and they express their opinions and feelings on GLP warehousing logistics management, investment management, etc.;

The publication of the library, post bar, and forum is very good, among which "ProLogis Storage Rack Logistics" and "ProLogis Smart Logistics Management" pay more attention.

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