Platform marketing

The precise social platform optimizes the solution to realize the combination of grass planting and brand exposure. According to the user habits and positioning of each platform, the brand will go deep into the hearts of each user.
Content, pictures, comments, interaction, data optimization and other multi-dimensional and multi angle optimization schemes to complete brand exposure and marketing.

Application Platform

Stimulating the demand and promoting the brand on multiple platforms and from multiple dimensions

Brand popularity-improving platform
traffic gathering place; hyping tool
Social APP with the highest number of users
a highly active user platform; high user stickiness
Knowledge marketing front
the largest knowledge-sharing platform on the Chinese Internet
In-depth UGC word-of-mouth purchase desire-arousing platform
with the post-90s women with high spending capacity accounting for the majority of the customer
Content distribution platform
thousands of people, thousands of views intelligently reaching target groups
Best platform for short videos
TOP1 short video community with massive benefits

Service Advantage

Massive cross-platform high-quality resource support

Full media coverage

accounting for more than 95% of Chinese netizens
Content page

text + video, wonderful presentation
Intelligent delivery

targeted technology delivery, affecting target audience
Brand + effect

meeting different needs brand effect complementing with each other

Communication Marketing Model

Integrating scenarios and channels to help brand promotion

Users
Focus on more users

Provide vertical content in view of users’ fragmented time and diversified consumption scenarios. Focus on subdivided groups and scenes to accurately serve the target group.
Content
Content link user relationship

Integrate high-quality content into the audience’s life in view of their high anti-interference to advertisements to improves the effective communication environment and establishes a trustworthy relationship.
Spread
Form upgrading and efficient communication

Provide original content which is in harmony with the environment and resonates with the audience to achieve in-depth communication with the audience.
Share
Sharing inspires socialization

Celebrities lead in the sharing to inspire all people to participate in content co-creation, and achieve the improvement of brand popularity.
Conversion
Transform and amplify flow value

Improve word-of-mouth popularity with strategic support and content to enhances brand transformation and consumer behavior transformation.

Cases

Spring Sheep

Spring Sheep is the only high-end sheep dairy brand endorsed by a state-owned enterprise in New Zealand. Since its establishment in 2015, it has successfully completed market layout in Malaysia, Vietnam and other regions. In 2019, the domestic goat milk powder market continued to be hot, and the brand successfully entered the country, but the domestic Internet voice was slightly insufficient. For this reason, we locked the marketing platform on Baidu and mainstream social media to help the brand complete the online layout.