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News and information

NEWS AND INFORMATION

The news release is not good, maybe these aspects have not been done well
Jack
102
2021-08-19 10:21:49

How to effectively issue company press releases?

What should be paid attention to in the promotion process?

How can the published press release be indexed by search engines quickly?

How to make the published press release rank high?

How can I get my press release to publish brand words and product words to be displayed on the homepage? ...

Many people still have some doubts, especially some companies that have just started news marketing. With regard to these issues, we share the specific operational skills of news marketing with our nearly 8 years of network marketing experience.

Six aspects to pay attention to when issuing company press releases

1. The title of the article is concise and concise, and the subject is clearly expressed It is recommended that the number of words in the headline of general public relations news releases should be within 18 to 24 Chinese characters (including punctuation marks, spaces, and two English letters as one Chinese character) while expressing clear demands. This is due to the current A large number of websites have restrictions on the number of words in the title of an article, and the system will automatically cut off the title after a certain number of words; in addition, a concise and concise title is more acceptable to users than a title with too long text. If the title cannot be shortened, Hezhong suggests that the title can be split into a main title and a subtitle. The subtitle is usually placed before the first paragraph of the text. In addition to the number of words in the title, it is also important to note that the title of the article must have a clear theme. Whether it is for media editors or viewers to see the title at first sight, they can roughly understand what the article is intended to express. If the title expresses I don't clearly believe that too many people will pay attention to this article.

2. The length of the manuscript is reasonable In the process of publishing corporate news, we often encounter some cases where the length of articles is too short or too long. Through the comparison of these articles with other articles, it is not ideal in terms of inclusion, reprinting, and user reading experience; so Hezhong recommends that when preparing news articles, the number of positive characters should be controlled at around 1200 words, the shortest should not be less than 300 words, and the maximum should not exceed 3000 words; of course, this is not absolute. The premise of controlling the number of words is to clearly express the appeal of the article. .

3. The paragraphs are clear and the content is organized The content of the company's press release is nothing more than the following categories: news reports, industry reviews, product reviews, interviews, case analysis, awards, etc. When writing, try to make the paragraph clear and highlight the key points. , If the content of the manuscript contains only one paragraph or is unclear, firstly the manuscript will be easily rejected when the website is edited and reviewed, and secondly, when the user is reading it, it is difficult to figure out what the article means, and it will be lost. The meaning of this manuscript.

4. The combination of pictures and texts has more visual impact Most websites now allow articles with pictures when receiving articles, so Hezhong recommends that you insert some relevant pictures into the article when preparing the content. There are two main reasons for inserting pictures in the text: 1. The combination of pictures and texts has more visual impact; Second, there is a high chance that the thumbnail effect will appear when the search engine collects the article, so that the article with the thumbnail will be obviously different from the ordinary article when the user searches for the key word. Of course, it does not mean that the more pictures you can insert, the better. According to the review requirements of most websites, we recommend that you insert no more than 3 pictures. After more than 3 pictures, it will not only affect the loading speed of the webpage, but also may be due to pictures. Too many and cause the media to reject the manuscript.

5. Appropriate ending of the article, again emphasizing the appeal A summary can be made at the end of the article, re-emphasizing the appeal of the article, which not only improves the readability of the article, but also deepens the user's impression. Finally, companies can effectively increase the visibility and credibility of their brands by publishing press releases on the portal. At the same time, portal websites enjoy the advantage of high ranking in search engines. The information disseminated on portal websites is easily retrieved when netizens search for relevant content, and is often reprinted by small and medium-sized websites, resulting in multiple dissemination effects.

6. Optimized processing of overall press releases Everyone may know SEO, but the concept of SEO is based on website optimization. Here, press release optimization is about SEO press releases, mainly about content optimization. For copywriting without SEO basis, the manuscript may not be able to grasp the search needs of users, resulting in a waste of manpower and funds.